The Content Expert as Designer - Empowering the Novice to Develop Effective Interactive Media
http://www.ualberta.ca/COMSPACE/coneng/html/papers/Bertsch.pdf

Bertsch, Blaine
University of Alberta
2003

Abstract:

The field of visual communication design has the capacity and the responsibility of establishing effective communication tools for the untrained. This article will address the widening gap in the sophistication of design and content creation in the digital realm. The benefit of improving the online communicational space will be discussed along with the role of the creative professional. Finally, I will propose two solutions to the problem.