Cybermarketing in English and German: Observations on the Multilingual Web Site of a Finnish Company
http://www.sf.hiof.no/~theos/Ingrid/Reprint_Yli-Jokipii.pdf

Yli-Jokipii, Hilkka M.
Hogskolen i Ostfold
2001

Abstract:

Cybermarketing is a recent aspect of marketing strategy, which involves establishing company presence in cyberspace, in other words on the World Wide Web, or on the Internet. The instrument used in cybermarketing is the company web site - or the company home page as it was first called. The company web site is, likewise, a new concept; the first, most innovative business enterprises only established their web site presence in the second half of the 1990s. Indeed, business professionals have been slower than academics in adopting the communication potentials incorporated in electronic media on the whole, including the World Wide Web and the Internet.