Taking Stock of Paper
http://www.eeicommunications.com/eye/stock.html

Dahlman, Gayle
Editorial Eye, The
1996

Abstract:

Paper stock makes a big difference in the appearance of a product, and even though prices have come down recently, it's probably the most expensive element in your print run, so you need to make it count. Though budget is probably the biggest factor in choosing stock, here are several other considerations.