Making Use of User Research
http://www.cooper.com/newsletters/2001_09/making_use_of_user_research.htm

Anderson, Gretchen
Cooper Interaction Design
2001

Abstract:

By focusing on how a product performs in the lab without broader knowledge of the user's environment and goals, measurement alone may be misleading. To get the most value and meaning out of user feedback it is important to choose the appropriate method for conducting and analyzing user research.