Five Insights for Improving Product Development Cycle Success
http://www.cooper.com/newsletters/2002_04/five_insights.htm

Fleck, Pat
Cooper Interaction Design
2002

Abstract:

When creating software and digital products, innovation typically spans many months, and it can become disrupted by unobservable or frequently changing business conditions that make it extremely difficult to form and evaluate viable options. When people can't see where they're going, they typically just stop. This is tragic with respect to innovation, since it is innovation that propels business and society forward.