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Just as important as market research, design research is a necessary ingredient for creating, developing, and delivering a successful product. Marketers need solid market research to guide their decisions about product positioning, revenue potential, and target markets. Likewise, designers need solid design research to guide their decisions about the product's interaction framework, feature set, and overall appropriateness for its users.
View all five works by Calde, Steve
View all 44 works published by Cooper Interaction Design |
Design Research: Why You Need It
http://www.cooper.com/content/insights/newsletters/2003_03/design_research.asp
Calde, Steve
Cooper Interaction Design
2003
Abstract: Just as important as market research, design research is a necessary ingredient for creating, developing, and delivering a successful product. Marketers need solid market research to guide their decisions about product positioning, revenue potential, and target markets. Likewise, designers need solid design research to guide their decisions about the product's interaction framework, feature set, and overall appropriateness for its users.
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