Branding and the User Interface, Part 2: Tips on New Media Branding: Behavior and Color
http://www.cooper.com/content/insights/newsletters/2003_07/Branding_Part_2.asp

Fortin, Nate
Cooper Interaction Design
2003

Abstract:

A look at how branding differs between traditional applications, like printed corporate collateral, and emerging new media applications, such as software user interfaces, with a focus on behavior and color.