Using Content Management to Realize a Competitive Advantage
http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=8602
  access restricted (by the publisher) to members/subscribers/customers only

Christian, Martyn
KMworld
2001

Abstract:

Pundits claim that the Web levels the playing field for many businesses today. And yet, few have been able to field a truly winning proposition online.