Looking Forward to A New Year in Usability
http://www.stcsig.org/usability/newsletter/0401-pulse.html

Bachmann, Karen L.
Usability Interface
2004

Abstract:

A common theme in most stories is that introducing usability into a company, or even just into your own technical communication work, is often a long-term effort. In my own experience, my first effort to introduce usability at my then employer took almost two years to move from a few isolated activities and providing occasional design advice to interface developers into a fully recognized user interface design role.