The New R and D: Relevant and Desirable
http://www.boxesandarrows.com/archives/the_new_rd_relevant_desirable.php

Olsen, George
Boxes and Arrows
2003

Abstract:

Somewhere in the process of evangelizing user-centered design, user experience professionals seem to have forgotten the value of vision-driven design, which can be equally important in making sites and software relevant and desirable. We need to integrate both approaches.