A Shared Reality: Maps as Metaphor
http://mappa.mundi.net/cartography/Maps/

Malamud, Carl
Mappa Mundi
1999

Abstract:

Maps help us navigate. On the Internet, finding things has become the big challenge. Death by a thousand clicks is the bane of any net user. The reason? We are attempting to shoe-horn the metaphor of maps–tools for navigating complex spaces–into existing metaphors, such as the infinite book that is the World Wide Web.