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A 'Global Gateway' ensures that Web users from around the world quickly and easily find their localized Web sites.
Too often, companies overlook the global gateway,
resulting in lost users and decreased traffic to the
localized sites.
A global gateway is more than just a pull-down “select
country” menu on the home page, it is a multi-layered
strategy that relies on visuals, text, and technology. The
best global gateways “degrade gracefully” to
accommodate any user, regardless of browser, language
or locale.
View all three works by Yunker, John E.
View all 2240 works published by STC Proceedings |
Web Globalization Strategies: Building the Global Gateway
http://www.stc.org/ConfProceed/2003/PDFs/STC50-060.pdf
Yunker, John E.
STC Proceedings
2003
Abstract: A 'Global Gateway' ensures that Web users from around the world quickly and easily find their localized Web sites.
Too often, companies overlook the global gateway,
resulting in lost users and decreased traffic to the
localized sites.
A global gateway is more than just a pull-down “select
country” menu on the home page, it is a multi-layered
strategy that relies on visuals, text, and technology. The
best global gateways “degrade gracefully” to
accommodate any user, regardless of browser, language
or locale.
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