Managing the Monster; Managing the Zoo
http://www.stc.org/ConfProceed/2003/PDFs/STC50-010.pdf

Wise, Daniel E. and Elizabeth Bailey
STC Proceedings
2003

Abstract:

Every technical communicator, whether controlling a single large project or a dozen small ones, must develop a set of management skills appropriate to the task in order to remain a qualified member of the communication team. This calls for being part diplomat, part technical expert, part salesman, and part rhinoceros.