Reinvent Yourself: Applying Marketing's Textbook Rules
http://www.stcnymetro.org/metro_voice/mv_042002/mv_042002.htm#ryamtr

Dorfman, Susan
MetroVoice
2002

Abstract:

What happened to the days where we didn't have to put in any effort to look for a job, recruiters were calling nonstop, and offers were being thrown at us on what seemed a regular basis? What happened to 10 jobs for every resume? What happened to big sign-on bonuses, large paychecks, and the feeling of being wanted? Have the tables turned?