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Recently, investor confidence has deteriorated, in part due to the discovery of fraud at several large companies. As a result, many communications from those in the financial industry have attempted to regain investor trust and confidence. This paper reports my analysis of five
such communications and the themes I found appearing
in them: need for trust, history of continuous
improvement, continued existence of high ethical and
professional standards, and investor wisdom. In writing
trust-building communications, technical communicators
should note: trust is built in several ways, history does
not always repeat itself, and emotions are very powerful
factors in decision-making.
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Dealing with “Enronitis”: Written Communications for Building Investor Confidence
http://www.stc.org/ConfProceed/2003/PDFs/STC50-096.pdf
Bloch, Janel M.
STC Proceedings
2003
Abstract: Recently, investor confidence has deteriorated, in part due to the discovery of fraud at several large companies. As a result, many communications from those in the financial industry have attempted to regain investor trust and confidence. This paper reports my analysis of five
such communications and the themes I found appearing
in them: need for trust, history of continuous
improvement, continued existence of high ethical and
professional standards, and investor wisdom. In writing
trust-building communications, technical communicators
should note: trust is built in several ways, history does
not always repeat itself, and emotions are very powerful
factors in decision-making.
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