Creating an Idea Culture: Six Tips for Managers
http://www.stc.org/ConfProceed/2003/PDFs/STC50-004.pdf

Hansen, Heidi and Jennifer Square
STC Proceedings
2003

Abstract:

The future of technical communication is about generating and implementing new ideas so that your team can change with the times. Other fields are vying for some of the same jobs in an organization that we are capable of performing. If managers do not take time to stay abreast of these changes nor tap into the minds on their team that are generating ideas about how to morph into different realms, then our profession is at a disadvantage to those in related fields who are drafting proposals for new jobs or innovative projects. This paper presents six tips for managers on creating an idea culture. It also argues why it is essential for managers to start their team's idea culture as soon as possible.