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We need to develop a rhetoric of objects to understand the new way in which we must create and deliver content over the Web. We are facing a new multiplicity of audiences—niche groups, and even individuals, to whom we offer customization and personalization. With our new tools and new ways of thinking about what we create, we are inventing informative objects that address the needs of our audiences, letting go of the concept of a document, as we plunge into a world of small chunks of content.
In this presentation, I consider how this new approach to technical communication affects our ideas of audience, invention, arrangement, style, delivery, memory, and character—the canons of traditional rhetoric.
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Chunking Content: Toward a Rhetoric of Objects
http://www.stc.org/ConfProceed/2003/PDFs/STC50-039.pdf
Price, Jonathan R.
STC Proceedings
2003
Abstract: We need to develop a rhetoric of objects to understand the new way in which we must create and deliver content over the Web. We are facing a new multiplicity of audiences—niche groups, and even individuals, to whom we offer customization and personalization. With our new tools and new ways of thinking about what we create, we are inventing informative objects that address the needs of our audiences, letting go of the concept of a document, as we plunge into a world of small chunks of content.
In this presentation, I consider how this new approach to technical communication affects our ideas of audience, invention, arrangement, style, delivery, memory, and character—the canons of traditional rhetoric.
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