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This paper identifies challenges for obtaining managerial buy-in for a user-centered design process using performance tasks. Initially, it presents lessons learned from a case study. Next, it provides strategies (leadership, persuasion, organizational conflict, active listening, and teamwork) for obtaining buy-in from work team and their constituencies. Last, it concludes with recommendations for obtaining buy-in from managers.
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Brown Bagging, Storytelling, and Persona Building: Three Effective Strategies for Creating Participation (Includes Buy-In) for a User-Centered Design (UCD) Process And Communicating Success!
http://www.stc.org/ConfProceed/2003/PDFs/STC50-067.pdf
Carey, Jennifer and Gloria A. Reece
STC Proceedings
2003
Abstract: This paper identifies challenges for obtaining managerial buy-in for a user-centered design process using performance tasks. Initially, it presents lessons learned from a case study. Next, it provides strategies (leadership, persuasion, organizational conflict, active listening, and teamwork) for obtaining buy-in from work team and their constituencies. Last, it concludes with recommendations for obtaining buy-in from managers.
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