From Technical Writing To Marketing Communication: Growth From Common Ground
http://www.stc.org/confproceed/1994/PDFs/PG19.PDF

Baker, Dina
STC Proceedings
1994

Abstract:

If you think marketing communications are written by an entirely different brand of writer—in a version of the language wholly unlike the one you employ— then think again. Marketing and technical communications do share common ground. And by expanding the horizons of this landscape, you can move into marketing writing. To begin, you must explore what the disciplines share, what attributes are peculiar to marketing communications, and how you can go about developing your skills in this field.