Reality Check
http://www.uidesign.net/Articles/Papers/RealityCheck.html

Macefield, Ritchie
UIdesign
2004

Abstract:

Many would-be e-businesses, seduced by the lure of the emerging 'virtual-world' on the web, have ignored 40 years of accumulated wisdom in how to design usable information systems, and have seemingly forgotten that a satisfying 'user experience' is key to the successful implementation of any information system.