On Advertising our Profession
http://www.tc-forum.org/topicspe/et06onad.htm

Schilliger, Reto
TC-FORUM
1999

Abstract:

All over the world professional organizations advertise the technical communication profession. My personal impression is this: Many of these activities address students of higher schools (which is basically fine), while others address professionals already working in the field (which only makes sense if the objective is to sell memberships or training). What I have not seen up to now are activities to address young people in the early process of planning their higher education and professional careers. The following thoughts contain some ideas for those trying to make our profession known to young people and to encourage them to consider a career in technical communication.