English Professors as Technical Writers: Experience is The Best Teacher
http://www.mla.org/ade/bulletin/N076/076032.htm

Barnum, Carol M.
ADE Bulletin
1983

Abstract:

The future of the English curriculum is being argued and discussed in academic settings across the country. Students, more and more, seek courses of study that will lead directly to jobs. The buzzword is 'relevance.' The bottom line is 'big bucks.'