Measuring Online Experience: It's About More Than Time!
http://www.surl.org/usabilitynews/52/experience.asp

Rogers, Bonnie Lida
Usability News
2003

Abstract:

Users' specific online activities, their knowledge of computers and the Internet, and how they feel about being online could differ significantly. In order to obtain a more robust measure, researchers may want to consider how and what users think, feel, and do online when they assess level of experience. In this article we explore each of these areas and present a new measure of measuring online experience.