Modeling a New Rhetorical Architecture
http://www.stc.org/confproceed/1996/PDFs/PG209212.PDF

Coggin, William O.
STC Proceedings
1996

Abstract:

Standard Generalized Markup Language (SGML) and Hypertext Markup Language (HTML) are based in document architectures. They work in part because documents can be defined by type. Yet that basis in types gives us opportunity to free information from those traditional types. But this freedom imposes upon us a need to re-define our approaches to communication models.