Added by Geoff Sauer on Jun 13, 2004.
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According to the Consumer Electronics Association, product returns represent a $10 billion-dollar-a-year problem for the consumer electronics industry. Technical support costs are spiraling (even with the migration to off-shore providers) while consumer satisfaction with this support is plummeting. New technology and expanded offerings to a stabilized market are increasing competition. What can manufacturers do to help combat these problems? Better consumer manuals are a start.
 
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