Business-Centred Design
http://www.guuui.com/issues/01_03.php

Olsen, Henrik
GUUUI
2003

Abstract:

In traditional user-centred design, focus is on users’ needs and their use of the product, while marketing is left to the marketing department. On the web, usability and marketing go hand in hand. Whether commercial or not, a web site has to meet the need of its users and at the same time convince them to take action, for the objectives behind the site to be meet.