Writing for the Web: Letting Go of the Words
http://www.stc.org/intercom/PDFs/2004/200406_04-10.pdf

Redish, Janice C. 'Ginny'
Intercom
2004

Abstract:

Explains that users who seek technical information from the Web want to find what they need and understand what they find as quickly as possible. Offers guidelines for writing Web content that supports these goals.