Bottoms Up: Designing Complex, Adaptive Systems
http://www.newarchitectmag.com/documents/s=7733/na1202b/index.html

Morville, Peter
New Architect
2002

Abstract:

Web design is under attack. Our enemy is a dangerous meme known as reductionism. This devious adversary is spreading the notion that we can fully understand Web sites as a combination of simpler components, and that we can break the process of design into lots of quick steps and clearly defined deliverables.