How Genre Choices Effect Learning in a Digital Environment
http://imrl.usu.edu/publications/genrechoice.pdf
  peer-reviewed

Hailey, Christine E. and David E. Hailey
Journal of Engineering Educators
2003

Abstract:

Makes the argument that research into the impact of media on learning often misses the impact of genre choices on learning. The article presents a series of studies that imply that genre choices are more important than media choices.