Understanding Organizational Stakeholders for Design Success
http://www.boxesandarrows.com/archives/understanding_organizational_stakeholders_for_design_success.php

Boutelle, Jonathan
Boxes and Arrows
2004

Abstract:

User-centered design professionals pay special emphasis to one type of stakeholder—the users of the system—arguing that user experience needs to be carefully crafted to satisfy user needs. While understanding user needs and goals is certainly necessary, it is often not sufficient for producing a successful design.