Increasing Chapter Membership Through Public Relations
http://www.stc.org/confproceed/1997/PDFs/0106.PDF

Giles, Sandra J.
STC Proceedings
1997

Abstract:

The Orange County Chapter of STC (OCSTC) set a goal of increasing membership by 20% in one chapter year, with increased public exposure and improved member services as the primary goal. PR Committee volunteers planned and carried out eight programs to increase corporate awareness and media coverage, improve intrachapter communications, and extend community relations. Chapter membership grew by 31% during that year and membership retention was above the International average. In addition to international recognition, committee volunteers gained professionally useful skills through their efforts.