Strategies for Building Web Pages--Understanding the Roles of Culture, History, and Language in Web Page Design
http://www.stc.org/confproceed/1997/PDFs/PG302-.PDF

Bartholomew, Barbara G.
STC Proceedings
1997

Abstract:

Principles of intertextuality guided an upper-level Professional Writing class at the University of Houston-Downtown when they created a World Wide Web page for a professional group in Houston. The project gave the page’s creators practical experience in approaching the text as process, accommodating readers' and writers' intermingling roles, and working with the constraints that intertextuality imposes on writers. The insights the page's creators gained can assist them as they serve as managers of their own career portfolios.