Designing Web Pages that Work
http://www.english.mnsu.edu/stc/archives/2003/03Nov/Gieseke.htm

Gieseke, Laura
Techniques
2003

Abstract:

If you surf the Net, even just a little, it's not hard to run into a poorly designed site. These sites detract from the user’s online experience. Here are some 'strong suggestions' every Web designer should follow to avoid adding more poorly designed sites to the Web.