Words on the Web
http://www.will-harris.com/radio/words_on_the_web.html

Will-Harris, Daniel
Typofile
2003

Abstract:

Pundits say people don't read on the web. Baloney. You're reading this, aren't you? Don't be fooled into nothing but bullet points. People will read a lot, you just need to know how to write for them, and how to make your words easy to read.