Five Keys to Building a Better Site
http://www.will-harris.com/radio/better_site.html

Will-Harris, Daniel
Typofile
2003

Abstract:

I'm working with a client now who just wants to start. He won't stop to ask himself what he really wants to get out of the site, what his visitors will want to get, or even list the items that he must have on the home page. If he doesn't stop and think about it clearly, he will end up with an ineffectual site that satisfies no-one.