The Writing on the Web
http://www.webmonkey.com/99/32/index0a.html

Allen, Joshua
Webmonkey
1999

Abstract:

Sure, the Web talks a good game with its sound and video and animation and god-awful 3-D interfaces. But lurking beneath all those various bells and whistles is good ol' text. It doesn't have the sinus-blowing sex appeal of Flash or MP3, but text is the stalwart backbone of Web-based content. It rolls up its sleeves and gets the real work done.