Search Engine Optimisation - A Positive Influence on Web Accessibility
http://www.bigmouthmedia.com/search_engine_information/optimisation_accessibility/

Mardiros, Carmen
Bigmouthmedia
2004

Abstract:

The paper focuses on how some of the W3C Accessibility Guidelines are currently used in optimising web sites for search engines and how the rest will be or should be used in the near future for the same purpose. The paper studies the influence search engines have over marketers and optimisers and how they have a moral responsibility to their users to make web content more accessible. There have been papers before pointing out various benefits of web accessibility. This particular paper targets search engine optimisers and site owners, in fact, a large percentage of people who have influence over how accessible content is. It gives them the right incentive to use the W3C guidelines more widely.