Ever Wondered What Your Users Looked at First?
http://www.sitepoint.com/article/wondered-users-looked-first

Till, Francis
SitePoint
2001

Abstract:

Text-centric commercial websites are taking a pounding this year, with layoffs and closures affecting even the giants as advertising revenue streams slow. One result of this revenue squeeze shows in such widely read information sites as Forbes.com, The Economist, Salon.com and the Financial Times, all of which are experimenting with new web formats to better compete for readers.