Managing Enterprise Contact
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Hannigan, Mark
TECHWR-L
2003

Abstract:

By the time I finished reading Managing Enterprise Content, I was excited! For me, the book answered questions about a unified content strategy on two levels: Not only did it address unified content strategy as a strategic business objective; it also unified the strategic directions that the umbrella of technical communication and training professions have been moving towards over the past decade: single-sourcing, corporate branding implementation, critical involvement in software or system development life cycle (SDLC) methodologies, and even implementation of ISO9000 compliance.