Submit Now: Designing Persuasive Web Sites
http://www.ingentaconnect.com/content/stc/tc/2003/00000050/00000002/art00011
  access restricted (by the publisher) to members/subscribers/customers only

Coleman, Colleen
Technical Communication Online
2003

Abstract:

The group that would probably benefit most from reading Submit now is marketers, particularly entry-level marketing managers or marketing students. The book does a fine job of connecting basic concepts of persuasion to designing Web sites that will motivate the four different types of Internet shoppers discussed earlier. I could, however, foresee how experienced marketers could find the information contained in this book too basic for their needs.