Accessible And Attractive Websites
http://www.sitepoint.com/article/attractive-websites

Lloyd, Ian
SitePoint
2003

Abstract:

And, as a result, selling the concept is never all that easy. Sure, you can harp on about all the 'business benefits' (potential increased audienced, reduced bandwidth costs, good PR), but what you really need to be able to do is show that it's possible to do this without compromising on the design. That's often where the problems begin.