The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid
http://www.ingentaconnect.com/content/stc/tc/2004/00000051/00000001/art00010
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Armbruster, David L.
Technical Communication Online
2004

Abstract:

As the word craft in the title of the book suggests, the ability to give good presentations is not a genetically linked trait but a craft that can be learned.