Risk Communication in the Context of Consumer Perceptions of Risks
http://www.consumersunion.org/food/riskcomny598.htm

Groth, Edward III
Consumers Union
1992

Abstract:

One goal of risk communication on food safety issues (among many) is communication between risk assessors and risk managers and the average citizen. This dimension includes both communication with the citizenry as a whole, through the mass media and other widely disseminated information, and communication with consumer organizations that participate in the risk analysis/risk management process.