ecommUSE user experience strategy
http://www.ecommuse.com/research/publications/thesis.htm

Egger, Florian N.
Eindhoven University
2003

Abstract:

The first objective of this research was to build up substantive knowledge about which specific factors make customers trust e-commerce websites. The second objective was to build up and validate methodological knowledge in the form of tools that HCI practitioners can use to design and evaluate trust-shaping factors in e-commerce websites. On the basis of literature on trust and e-commerce surveys, a first model of trust in e-commerce (MoTEC) was developed. Through user tests, the initial model was refined to increase its descriptive power. The final MoTEC model contains four main dimensions, containing components and subcomponents.