Beyond Borders: Web Globalization Strategies
http://www.hoosierstc.org/articles-library.php?id=74_0_2_0_C
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Abel, Scott
STC Hoosier
2003

Abstract:

While the potential return on investment may indeed be worth the effort, globalization and personalization come with substantial cost. To ensure you’re heading down the right path (and that you avoid the expensive mistakes of the trailblazers before you), it’s best to have a roadmap.