The DuPont Experience: Strategic Planning for Information Design and Development Organizations
http://www.comtech-serv.com/pdfs/DuPont%20Strat%20Plng%20Exper.pdf

Breuninger, Charles L.
ComTech Services
1997

Abstract:

This is a reprint of an article first published in Technical Communication. It explains the strategic planning experience of the Information Design and Development organization in DuPont's External Affairs division. The author describes why they undertook a strategic planning initiative, the process used, the logistics involved in preparing for and carrying out the process, and the results of their work. Their experience can be applied by technical communication work groups seeking to define and communicate their mission and value proposition within their organization. Original publication: Breuninger, Charles L. 1997. “The DuPont Experience: Strategic Planning for Information Design and Development Organizations.” Technical communication 44:394–400.