Oblivious Organizations and Content Management: Not Yet Ready for Prime Time
http://www.comtech-serv.com/pdfs/IPMM0-5wbkmarks.pdf

Hackos, JoAnn T.
ComTech Services
2003

Abstract:

In brief, documents are created everywhere by everyone. They each develop the documents any way they like, with no common look and feel. Company officials have vehemently opposed hiring technical communicators for the R&D teams. They feel that the engineers know the products best and should be able to write about them. Marketing materials are created independently by many different marketing staff and even by executives who regularly post announcements to the company intranet and Internet sites.