An Introduction to Personas and How to Create Them
http://www.steptwo.com.au/papers/kmc_personas/index.html

Calabria, Tina
Step Two
2004

Abstract:

Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill.