Get ROI from Design
A user has reported that the URL we had indexed no longer works properly.
This link is offline until a volunteer finds a new, valid URL for the work and updates our site.

Souza, Randy
Forrester Research
2001

Abstract:

Explains that specific, measurable objectives and post-launch measurements are crucial for successfully achieving ROI (return on investment) goals. He also provides several examples aligning business and design initiatives, and prioritizing design projects relative to their ROI.