Advanced Blogger
http://www.oreilly.com/catalog/essblogging/chapter/ch06.pdf

Doctorow, Cory, Rael Dornfest, J. Scott Johnson, Shelley Powers, Benjamin Trott and Mena G. Trott
O'Reilly and Associates
1998

Abstract:

Blogger's primary advantage is its simplicity--if you accept the default settings and host on BlogSpot, you can be up and running within five minutes. Once you have your blog, you'll find it's just as easy to customize it.